Brand innovation
Yuanhua Bio, adhering to the core principle of "Inheriting Millennia of Wisdom, Creating Modern Health," has built an innovative system integrating traditional Chinese medicine culture, modern biotechnology, and a global perspective around brands such as "Huafu" and "Quanyi De." The following are the core directions and achievements of brand innovation:
I. Cultural Heritage and Brand Core
1. Huatuo Spirit Empowering Brand Genes
● Tracing the brand's origins to Huatuo, the divine physician of the Eastern Han Dynasty (whose courtesy name was Yuanhua), deeply linking the "Huafu" trademark with Huatuo's medical skills and ethics. The brand conveys the concept of "Nature First, Health First" through product names (such as "Huafu Linolenic Acid" and "Quanyi De Chelated Calcium").
● Integrating the Three Kingdoms' traditional Chinese medicine culture into the brand story strengthens consumer awareness of the geographical advantages of "Xuchang, the Medicine Capital," highlighting the unique fusion of tradition and modernity.
II. Technological Innovation Driving Product Upgrades
1. Leading International R&D System
● Possessing core technologies such as CO₂ supercritical extraction and molecular distillation, enabling the extraction of high-purity active ingredients such as linolenic acid oil and Ganoderma lucidum spore oil.
● Collaborating with the Niumanjiang Life Science Research Center, South China University of Technology, and others to establish a postdoctoral internship base, promoting the iterative development of functional foods.
2. Quanyi De Series: A New Benchmark for Scientific Calcium Supplementation
● Enhancing calcium absorption rate through chelation technology, breaking the limitations of traditional calcium supplements, and becoming a differentiated benchmark product in the market.
III. Brand Matrix and Market Expansion
1. Diversified Product System
● Covering nine series and 21 varieties, including linolenic acid, chelated calcium, and Ganoderma lucidum spore powder, meeting the specific needs of elderly health care and nutritional supplementation.
● Obtaining international certifications such as ISO, GMP, and FDA, with products exported to Europe, America, and Southeast Asia, building a global brand influence.
2. Precise Marketing and Channel Innovation
● Providing agents with unified design, advertising plans, and digital promotional tools to ensure standardized brand image.
● Combining community marketing and health education to create IPs such as "Huafu Health Lecture Hall" and "Huatuo Came Health Service Center" to enhance user stickiness.
IV. Future Innovation Directions
1. Smart Health Ecosystem Layout
● Developing a personalized health monitoring system based on linolenic acid and calcium metabolism to promote the upgrading of the "product + service" model.
2. Green and Sustainable Production
● Establishing an ecological planting base for Chinese medicinal materials, practicing low-carbon concepts from the raw material end, and strengthening brand social responsibility
Contact Us
Address: No. 390, Tunli Road, Xuchang Economic Development Zone, China
Zip Code: 461000
Telephone:+86 374-3183556 3183619
Fax:+86 374-3181396 3185066
Free Consultation Hotline:+86 400-883-5526
Email:yhsw@yamasuan.com
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