Brand Innovation
Yuanhua Biotechnology, with its core philosophy of "Inheriting Millennial Wisdom, Creating Modern Health," has built an innovative system integrating traditional Chinese medicine culture, modern biotechnology, and a global vision through brands like "Huafu" and "Quanyide." Below are the key directions and achievements of its brand innovation:
Cultural Heritage & Brand Core
1. Hua Tuo Spirit Empowers Brand DNA
● Rooted in the legacy of Hua Tuo (courtesy name Yuanhua), a renowned Eastern Han Dynasty physician, the "Huafu" brand integrates his medical expertise and ethics. Product names like "Huafu Alpha-Linolenic Acid" and "Quanyide Chelated Calcium" convey the philosophy of "Nature as Foundation, Health as Priority."
● Brand narratives incorporate Three Kingdoms-era TCM culture, highlighting Xuchang's status as the "Capital of Medicine" and emphasizing the uniqueness of blending tradition with modernity.
Technological Innovation Drives Product Advancement
1. World-Class R&D System
● Core technologies like CO₂ supercritical extraction and molecular distillation enable high-purity extraction of active ingredients such as alpha-linolenic acid oil and Ganoderma spore oil.
● Collaborations with Niu Manjiang Life Science Research Center and South China University of Technology include doctoral training bases to accelerate functional food R&D.
2. Quanyide Series: A New Benchmark in Scientific Calcium Supplementation
● Chelation technology enhances calcium absorption, overcoming limitations of traditional supplements and establishing market differentiation.
Brand Portfolio & Market Expansion
1. Diversified Product Portfolio
● 21 products across 9 categories (e.g., alpha-linolenic acid, chelated calcium, Ganoderma spore powder) target niches like elderly health and nutritional supplementation.
● Global certifications (ISO, GMP, FDA) support exports to Europe, America, and Southeast Asia, enhancing international brand influence.
2. Precision Marketing & Channel Innovation
● Standardized branding through unified design, advertising templates, and digital tools for distributors.
● Community-driven campaigns and health education IPs like "Huafu Health Academy" and "Hua Tuo Health Service Center" boost user engagement.
Future Innovation Directions
1. Smart Health Ecosystem Development
● Developing personalized health monitoring systems based on alpha-linolenic acid and calcium metabolism to advance "product + service" models.
2. Green Sustainable Production
● Establishing eco-friendly TCM herb cultivation bases to implement low-carbon practices and strengthen CSR commitments.
Contact Us
Address: No. 390, Tunli Road, Xuchang Economic Development Zone, China
Zip Code: 461000
Telephone:+86 374-3183556 3183619
Fax:+86 374-3181396 3185066
Free Consultation Hotline:+86 400-883-5526
Email:yhsw@yamasuan.com
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